【5A版】公司介绍英文PPT.pptx 20页

湖南梦洁家纺股份有限公司走进我们MENDALE 目录CONTENTS1whoweare2whatwewanttodo3howwedo4company"sfuture5company"sculture companyintroductionwhoweareFirstwhoweare11whatwewanttodohowwedocompany"sculturecompany"sfutureorganizationstructure |COMPANYINTRODUCTION1956MENDALEfounded1990Industry-leadingimportCIprogram2003TheestablishmentoftheHUnanMengjieNewMaterialCo.Lt2005Setupholdingsubsidiaries2009Enterthefiledofe-commerce2010Successfullistingofprimaryandmedium-sizedboardsinShenzhenStockExchange2012Setupthe“loveinfamily”foundationHunanMengjieTextileCo.Ltd.startedin1956,themainbusinessofthecompanyistheresearchanddevelopment,design,productionandsaleofhouseholdtextilesmainlyengagedinbedclothes.whowearewhatwewanttodohowwedocompany"sfuturecompany"sculture5 |THECOMPANYSTRUCTURE董事会特许授权合作伙伴法务部总经理市场部经理湖南梦洁家纺股份有限公司湖南梦洁新材料科技有限公司市场部品质部采购部综合部财务部研发部售后中心测试部质量监督部客服事业部国内事业部海外事业部人力资源部综合部人材管理系统研发部生产管理系统研发部销售管理系统研发部线上产品推广研发部新概念产品研发部售后部门①售后部门②售后部门③9whowearewhatwewanttodohowwedocompany"sculturecompany"sfuture Businessphilosophywhatwewanttodosecondwhoweare11whatwewanttodohowwedocompany"sculturecompany"sfuture |BELIEFOFENTERPRISEBeliefofenterpriseourgloryisachievedinlove-basedefforts.Wefirmlybelievethatwhilefocusingonhometextile,morehumane,life-orientedcareoflifeisintegratedintoeveryproduct,permeatingintoeveryaspectoftheenterprise,passingtothousandsoffamilies,Itexpressesandrealizesthebroadmeaningof"dreamandloveinthefamily",andiscommittedtoinfluencingthefamilyoftheworldandestablishingagoodfamilyandharmonioussociety.corporatevaluesMengjieadvocate"servantleadership":thefoundationofleadershipisnotpower,butauthority,authorityisestablishedonthebasisoflove,serviceandsacrifice.Weencourageandhopethatemployeeshavegoodcharacter,excellentprofessionalknowledgeandsuperbskills.Werespecttheuniquenessofeveryemployee,Ibelieveeveryoneableandwillingtoplaythegreatestpotentialwithinthecontinuingloveandenergy,bringsuccesstobothindividualsandbusinessesviewoftalentwhatwewanttodo12howwedocompany"sculturecompany"sfuturewhoweare |ourhonor1401In2002,theStateAdministrationforIndustryandCommercerecognizedthetrademark"Mendale"as"ChinaFamousTrademark",andtheStateAdministrationofQualitySupervisiondeterminedthat"Mengjie"was"ChinaFamousBrand"02In2005,Mengjiewonthe"ChinaFamousBrand"andwonthe"HunanQualityManagementAward"03In2006,MengjiebeddingwasnamednationalMianjianproducts.CurrentlyMengjieproductsincludeembroiderykits,sewingkit,wasthecore,blankets,mattressesandotheraccessoriesHomeFurnishing8categories,morethan2600varieties04InMarch2016,Chinatextileindustrybrandindexlistreleased,manyenterpriseshavebecomeInternetusersfavoritebrand,mendalebecomeamonthlyindustrialbrandindexChinesebrandlist. productoverviewmainproductHowwedoThird18 |PRODUCTOVERVIEWAtpresent,theproductsofthecompanymainlycoveredembroiderykits,quiltedsets,quiltcores,blankets,mattressesandotherhouseholdornaments,andmorethan2600varieties.梦洁家纺我们怎么做我们是谁我们要做什么未来计划财务与融资19 |MARKETINGOFPRODUCTMengjiesuccessfullyconstructedamarketingnetworkwithaspecialandsoundchainmanagementmode,whichisthemainbodyofthenationallarge-scaleshoppingmallandthefranchisestore.Atpresent,thecompanyhas852storesnationwide,810counter-cabinets,withabusinessareaof1.3millionsquaremeters,thestrongmarketingnetworkisintheleadingpositionoftheindustry.whentheflagshipstorewasintheplatforminjune2012.Duringtheyearofoperation,thesalesdoubled,fromtheoriginalmonthlysalesvolumeof10-150,000tothecurrentmonthlysalesof300,000-400,000,becomingthehometextileTOP3merchant.Stores,shoppingmallsMobilephoneAPPComputerclient我们怎么做我们是谁我们要做什么未来计划财务与融资20 |PARTOFOURPRODUCT我们怎么做我们是谁我们要做什么未来计划财务与融资23 companybrandstrategyR&DCompany"sfutureFourth25 |SHORT-TERMPROFITPLANMENDALE平实美学觅梦洁床垫梦洁宝贝寐梦洁MengJieinacomprehensive,pragmaticbrandstrategy,createa"MengJie","Mei","babyMengJie","MengJie",for"mattress","plainaesthetics"6brands,withrichlayersofproductstyleanduniquebrandpositioninginthemarket,becomeanindependentschool.Inrecentyears,intheoverseasexpansionof9largescaleHomeFurnishingbrand,MengjiedevelopedrichHomeFurnishingancillaryproducts,coveringthemulti-levelmarketdemand,establishthetextileindustrybenchmarkcompany"sfuturewhowearewhatwewanttodohowwedocompany"sculture27 |R&DOFPRODUCTSproductionengineeringoverseasbrand29InParis,Milan,Beijing,Shanghaiandotherinternationaltrend,MengjiebuildingalargeR&Dcenterandresearchresourcecenter,keentocapturetheglobaltrendsoftextile,condensedmanyinternationaltopdesignersanddesignelitewisdom,giveeachproductoriginalitylifeconnotation.InParis,Milan,BeijingandShanghai,alloftheinternationaltrends,MengjiebuildingalargeR&Dcenterandresearchresourcecenter,keentocapturetheglobaltrendsoftextile,condensedmanyinternationaltopdesigners,whichaimstomakeeachproducthavegreatoriginalitylifeconnotation. publicwelfareundertakingcompany"scultureFifth32 |PUBLICWELFAREUNDERTAKINGpublicwelfareundertaking50251510。36 |PUBLICWELFAREUNDERTAKINGMengjiepublicwelfare,launchedfromthelastcenturyin80s,hascontinuedtopromotethe"MengjieholdSupapieceofblueskyofloveforchild"and"learningtolove,protectinghome"andaseriesofdisasterrelief,education,environmentalprotection,characterandloveforMengjieactivities.TheWorldAssociationofsleepmedicineinChinaonlycooperationtheenterprise,andtofundChinawomen"sdevelopmentwilljointlysetupa"loveinthefamilyfoundation,aimstopromotegoodsleepculture"and"familyvirtues,personalmoralityconstruction”.Forloveandaperfectblendofbeauty,Mengjie,whichinfinitestreamofArtandlife,istojointhegloballovefamily,tocreateanewstyleofarthomefurnishing!→ |SUMMARYWhilethecompanyhasmadeoutstandingachievements,andwillcombinehumanfeelingsintobrandculture,andsharetheattitudeoflivingwiththeheart.Ittakessocialresponsibilityasanimportantmissionoftheenterpriseandtriestodevotehimselftoeducation,charityandotherpublicwelfareactivities.Asalways,itshoulderstocarrythehometextilestandardpoleflag,guidethedevelopmentofindustryhealthy.Mengjieproductshaveauniquedesignlanguagetoconveyalovinghomelifephilosophy.Thecompanyadheretotheuserasthecenter,with"love,beauty,health"asthestandard,iscommittedtothedevelopmentofhigh-techproducts.Thetranslationas"MENDALE"referstoMengjierelentlesspursuitofexcellenceinproductquality,adheretoprovidethehighstandardmaterialsandfinecraftsmanship. THANKYOUFORYOURLISTENINGMADEBY：IRENE