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ChapterNineteen19-1
TheResearchReport19-2KeyTerms&DefinitionsOrganizingtheReport:TitlePageTableofContentsExecutiveSummaryBackgroundMethodologyFindings(primaryandsecondary)Appendices
InterpretingtheFindings19-3KeyTerms&DefinitionsExecutiveSummary:Portionofaresearchreportthatexplainswhytheresearchwasdone,whatwasfound,whatthosefindingsmean,andwhataction,ifany,managementshouldundertake.
ConclusionsandRecommendations19-4KeyTerms&DefinitionsConclusions:Generalizationsthatanswerthequestionsraisedbytheresearchobjectivesorotherwisesatisfytheobjectives.Recommendations:Conclusionsappliedtomarketingstrategiesortacticsthatfocusonaclient’sachievementofdifferentialadvantage.
ThePresentation19-5KeyTerms&Definitions
ThePresentation19-6KeyTerms&DefinitionsSampleTableofContents
ThePresentation19-7KeyTerms&DefinitionsSampleBackgroundandObjectives
ThePresentation19-8KeyTerms&DefinitionsSampleExecutiveSummary
ThePresentation19-9KeyTerms&DefinitionsSampleMethodology
ThePresentation19-10KeyTerms&DefinitionsCommunicatewithGraphs/Charts/Pictures
ThePresentation19-11KeyTerms&Definitions
ThePresentation19-12KeyTerms&Definitions
ThePresentation19-13KeyTerms&DefinitionsInterpretingStatisticalResults
MakingaPresentation19-14KeyTerms&DefinitionsWhatdothedatareallymean?Whatimpactdotheyhave?Whathavewelearnedfromthedata?Whatdoweneedtodo,giventheinformationwenowhave?Howcanfuturestudiesofthisnaturebeenhanced?Whatcouldmakethisinformationmoreuseful?KeyIssuestoAddress:
PresentationbyInternet19-15KeyTerms&DefinitionsWithPowerPoint,publishingpresentationstotheWebiseasierthanever.PublicationtotheWebenablesindividualstoaccessthepresentation,regardlessofwheretheyareorwhentheyneedtoaccessit.Inaddition,researcherscanpresentresultsatmultiplelocationsontheInternet.
19-16KeyTerms&DefinitionsOrganizingtheResearchReportExecutiveSummaryConclusionsRecommendationsPresentingontheInternetMakingaPresentation–KeyIssuestoAddressSampleTitleSlideSampleTableofContentsSampleBackgroundandObjectivesSampleExecutiveSummarySampleMethodologyLinksandbuttonareactivewhenin“SlideShowMode”KeyTerms&Definitions