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当代市场调研10E全套配套课件中英文PPTch19.ppt 16页

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  • 2022-05-26 16:46:05 发布

当代市场调研10E全套配套课件中英文PPTch19.ppt

  • 16页
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ChapterNineteen19-1 TheResearchReport19-2KeyTerms&DefinitionsOrganizingtheReport:TitlePageTableofContentsExecutiveSummaryBackgroundMethodologyFindings(primaryandsecondary)Appendices InterpretingtheFindings19-3KeyTerms&DefinitionsExecutiveSummary:Portionofaresearchreportthatexplainswhytheresearchwasdone,whatwasfound,whatthosefindingsmean,andwhataction,ifany,managementshouldundertake. ConclusionsandRecommendations19-4KeyTerms&DefinitionsConclusions:Generalizationsthatanswerthequestionsraisedbytheresearchobjectivesorotherwisesatisfytheobjectives.Recommendations:Conclusionsappliedtomarketingstrategiesortacticsthatfocusonaclient’sachievementofdifferentialadvantage. ThePresentation19-5KeyTerms&Definitions ThePresentation19-6KeyTerms&DefinitionsSampleTableofContents ThePresentation19-7KeyTerms&DefinitionsSampleBackgroundandObjectives ThePresentation19-8KeyTerms&DefinitionsSampleExecutiveSummary ThePresentation19-9KeyTerms&DefinitionsSampleMethodology ThePresentation19-10KeyTerms&DefinitionsCommunicatewithGraphs/Charts/Pictures ThePresentation19-11KeyTerms&Definitions ThePresentation19-12KeyTerms&Definitions ThePresentation19-13KeyTerms&DefinitionsInterpretingStatisticalResults MakingaPresentation19-14KeyTerms&DefinitionsWhatdothedatareallymean?Whatimpactdotheyhave?Whathavewelearnedfromthedata?Whatdoweneedtodo,giventheinformationwenowhave?Howcanfuturestudiesofthisnaturebeenhanced?Whatcouldmakethisinformationmoreuseful?KeyIssuestoAddress: PresentationbyInternet19-15KeyTerms&DefinitionsWithPowerPoint,publishingpresentationstotheWebiseasierthanever.PublicationtotheWebenablesindividualstoaccessthepresentation,regardlessofwheretheyareorwhentheyneedtoaccessit.Inaddition,researcherscanpresentresultsatmultiplelocationsontheInternet. 19-16KeyTerms&DefinitionsOrganizingtheResearchReportExecutiveSummaryConclusionsRecommendationsPresentingontheInternetMakingaPresentation–KeyIssuestoAddressSampleTitleSlideSampleTableofContentsSampleBackgroundandObjectivesSampleExecutiveSummarySampleMethodologyLinksandbuttonareactivewhenin“SlideShowMode”KeyTerms&Definitions

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