MBA案例分析英文PPT模板.pptx 111页

PowerPointTimesaver. IntroductionThisfile‘PowerPointTimesaver’containsalargenumberofpreformatteddummyslidesthatarereadytobecopiedandpastedontoyourownpresentationforfurtherprocessing,therebydramaticallyreducinglay-outingandformattingtimeensuringconsistencyoflay-outthroughoutyourpresentationThestructureoftheslidesisconform:Headings:20pointsBoldVerdanaSub-headings16pointsVerdanaBulletslidesaccordingtotemplate(automatic),jump-inwithTab,jump-backwithShift-TabText14,12or10pointsVerdanaFootnotes8pointsVerdana*Excludingspecialcharts(Bubble,Merrimekko,Skyline,Brickyardetc.);theseareavailabletolicensedpractitionersthroughtheStratBridge‘StrategicSurveyor’tool2 GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182GreenRGBCode:153-204-000PreferredColors13 AllchartsinthisdocumentcomplytothisglobalPowerPointpaletteR=9G=29B=93R=156G=209B=0R=221G=210B=181PrimarycoloursHighlightcolorsusingstandardPowerPointpalette(charts&diagrams)TobeusedasanaccentorhighlightcoloronlyTobeusedasabackgroundcolorbehindchartsandgraphsonlyThecolorpalettehasbeenadjustedinPowerPointtoallowforbetteronscreenprojectionR=161G=61B=58R=89G=110B=110R=102G=51B=104R=145G=125B=74R=151G=115B=174R=220G=130B=64R=87G=125B=61R=84G=156B=1814 AgendaStructuredtextGraphsPicturesServiceLineCharts5 TextBlocks-UnrelatedList..................................................6 TextBlocks-CausesandEffects..................................................Subtitlecomeshere7 TextBlocks-Matrix...............................................................................................Subtitlecomeshere8 TextBlocks-CauseandEffect....................Subtitlecomeshere9 TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere10 Text-SequentialVertical............................................................Subtitlecomeshere11 Text-MakingPoints.............................................Subtitlecomeshere12 Text-Bullits.........................Subtitlecomeshere13 TextBlocks-Influencing.....Subtitlecomeshere………………14 TextBlocks-Leadingto.........................Subtitlecomeshere15 ......Text-EnvelopingElements...................................Subtitlecomeshere16 TextBlocks-ElementsLeadingTo..................................................Subtitlecomeshere…17 TextBlocks-ResultingFrom.....Subtitlecomeshere…………………18 Text-Interrelations.....……....................Subtitlecomeshere19 MultipleBoxes..........................................................................................................................................20 OrgChart...................................................................................................................Subtitlecomeshere21 LogicTree-OneLevelPlusText................................................................................................Subtitlecomeshere22 LogicTree-TwoLevels...................................Subtitlecomeshere23 LogicTree-Vertical.................................................................Subtitlecomeshere24 DriverTree-ArrowsShowingTrend....................................................................................................Subtitlecomeshere25 DriverTree-ArrowsShowingBaseTrends..................................................................Subtitlecomeshere26 DriverTree-MoonsShowingBaseTrends.......................................................strongweakSubtitlecomeshere27 DriverTree-TextwithGeneralTrends............................................................Subtitlecomeshere28 DriverTree-ExpandedText..................................................................................................29 RangeofpossibleoutcomesUncertainties...................................RangeofOutcomes..................................................Subtitlecomeshere30 StandardTable-bulletedcellsSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheadingEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertext31 StandardTableLayoutSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheading32 AgendaStructuredtextGraphsPicturesServiceLineCharts33 BarChart-StackedSource:....UnitsCharttitlecomeshere34 BarChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere35 BarChart-ThreeStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere36 BarChart-FourParallelSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere37 BarChart-PairedSource:....UnitsCharttitlecomeshere38 BarChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere39 ColumnChart-StackedSource:....UnitsCharttitlecomeshere40 ColumnChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere41 ColumnChart-PairedSource:....UnitsCharttitlecomeshere42 ColumnChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere43 ColumnChart-MultipleCountryUnitsCountryCountryCountryCountryCharttitlecomeshere44 PieChartSource:....Charttitlecomeshere45 RadarChartCharttitlecomeshere46 LineChartSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere47 LineChart-TwoSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshereUnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere48 WaterfallChartUnitsSource:....Charttitlecomeshere49 WaveChartEaseofImplementationBenefitsWave1Wave2Wave3Source:....HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitlecomeshere50 DriverTreeChart/DupontChart..............................XSource:....-/--/-Subtitlecomeshere51 AgendaStructuredtextGraphsPicturesServiceLineCharts52 MoonsstrongweakSubtitlecomeshere53 TrafficLightsNegativeNeutralPositiveSubtitlecomeshere54 ArrowsPositiveNeutralNegativeSubtitlecomeshere55 DonutsCompanyA00010203CompanyB00010203CompanyC00010203CompanyD00010203Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..strongweakSubtitlecomeshere56 TimelineWeeknumberStartsonMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere57 ValueChains-LooseArrows............................................................Subtitlecomeshere58 ValueChains-TouchingArrowsSubtitlecomeshere59 InterrelatedStages.......................................................Subtitlecomeshere60 Movements.........................Subtitlecomeshere61 Circle-OverlappingArrows..................................VirtuousViciousSubtitlecomeshere62 Circle-IntegratedArrows..........................................................VirtuousViciousSubtitlecomeshere63 ClosedLoop....................Subtitlecomeshere64 ProcessEndinginaClosedLoopSubtitlecomeshere65 WheelofFortuneSubtitlecomeshere66 Puzzle-FourPiecesFittingTogetherSubtitlecomeshere67 Puzzle-FivePiecesFittingTogetherSubtitlecomeshere68 Puzzle-PiecesNotFittingTogetherSubtitlecomeshere69 Puzzle-PiecesMightFitTogetherSubtitlecomeshere70 QuotesSubtitlecomeshere71 CirclesofInfluenceSubtitlecomeshere72 Eggs........................................Subtitlecomeshere73 Circles-Interrelated...............Subtitlecomeshere74 Circles-OverlappingSubtitlecomeshere75 Expansion....................................................Subtitlecomeshere76 CubeSubtitlecomeshere77 Maps-NetherlandsSubtitlecomeshere78 Maps-WesternEurope,TheWorld[ungrouptoselectcountries]Subtitlecomeshere79 LifeCycle-GenericUnitssoldTimesincelaunchProductAProductBProductCProductDSubtitlecomeshere80 LifeCycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitlecomeshere81 CostCurveCost/unitCumulativeVolume....................Subtitlecomeshere82 Downwardandupwardslopes123Time321TimeSubtitlecomeshere83 RecognitionForTeachingRecognitionOfResearch84 FunnelsSubtitlecomeshere85 BuildingblocksSubtitlecomeshere86 Spectrum...................................LowHighSubtitlecomeshere87 Balance..........Subtitlecomeshere88 Cross....................Subtitlecomeshere89 Pyramid.................Subtitlecomeshere90 Historyxxxxx2005Subtitlecomeshere91 Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere92 AgendaStructuredtextGraphsPicturesServiceLineCharts93 GenericStrategyDevelopmentFramework-EnglishEnvironmentalAnalysisBusinessImperativesBusinessDefinitionBusinessConstraintsBusinessImperativesExternalAnalysisInternalAnalysisKeyInsightsFutureIndustryScenariosFutureIndustryScenariosStrategicOptionsAnalysisStrategyImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategicOptionsRiskandRewardStrategicDirectionReassesstheBusinessImperativesDeskResearchandInterviewsInterviewsandWorkshopsWorkshopsandAnalysesBusinessPlanWritingCrea-tivitySubtitlecomeshere94 GenericStrategyDevelopmentFramework-DutchExterneeninterneanalyseBepalinguitgangspuntenMissieenVisieRand-voorwaar-denUitgangs-puntenExterneAnalyseInterneAnalyseInzichtFutureIndustryScenariosScenariosStrategischekeuzeImplementatiePlannenMeet-puntenActie-plannenStrategi-scheoptiesRende-mentenrisico’sStrategieHeroverweegdeuitgangspuntenDeskresearcheninterviewsInterviewsenworkshopsWorkshopsenanalysesUitwerkingplannenCreati-viteitSubtitlecomeshere95 StrategyDevelopment-TheFishChosenStrategyProjects&ResourcesMonitoringFinancialPositionStrategicPositionCapitalMarketEconomicProfitabilityGrowthCommercialMarketMarketAttractivenessCompetitivePositionInsightCSFs&KPIsStrategicIssuesScope&ContextCreativityScenarios&OptionsSubtitlecomeshere96 StrategyDevelopment-TheLoopCAPITALMARKETMANAGEDPERFORMANCEStrategyExecutionStrategyFormulationDynamicStrategyCOMMERCIALMARKETSTRUCTURE&RESOURCESStrategicPositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssuesInsightValueCreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosenStrategyScenarios&OptionsCreativitySubtitlecomeshere97 BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWherearewenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere98 IncrementalversusDynamicStrategicPlanningFrameworkVersusIncrementalPlanningProcessDynamicStrategicPlanningProcessIncrementalism[Onereasonwhycompaniesstagnate]TIMEGOALWherewearenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?Focus[Onereasonwhycompaniesgrow]TIMEGOALActionsdrivenbystrategyWherearewenow?Visionofwhereweneedtobefiveyearsfromnow99 StrategicDisciplines...............…Subtitlecomeshere…100 ActivityMap-Generic...................................AdvantagedNeutralDisadvantaged..................................................................................................................................................................................................................Subtitlecomeshere101 ActivityMap-VeryDetailedGeographicmarketsDistributionchannelCustomerEnduseIndustrySystemdesign/ApplicationengineeringInstallationServiceCustomisedStandardSub-systemsFoodpackagingCanningBottlingSystemSalesforceOEMDirectIndependentAgentMNCRegionalNationalN.AmericaL.AmericaW.EuropeE.EuropeMiddleEast&AfricaAsiaJapanAustralasiaLiquidHybridDryProcessedPumpsValvesHomogenisersTubularheatexchangersFoodProcessingEvaporatorsTanksOtherOhmicheatersFreezers&RefrigeratorsPlateheatexchangersSeparatorsAirtreatmentAutomationWrappingDryersCartoningSystemsSubcontractormanagement3rdpartymaintenanceUpgrades/modificationsContractTime/materialOwnmaintenanceConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentThermal&energytechnologyControlsystemsSealingLabellingGlobalStandardDairyBrewingSoftdrinksJuicesCheeseIceCreamBakedSnacks/ConfectioneryCerealsSoups/saucesBabyFoodOil/fats/margarinesProjectmanagementFillinglinesNewbusinessstrengthsInstalledbasestrengthsCanningBottlingPumpsValvesHomogenisersTubularheatexchangersEvaporatorsTanksOhmicheatersPlateheatexchangersSeparatorsWrappingDryersCartoningSealingLabellingFillinglinesConveniencefoodCustomerDIYSparepartsFreezers&RefrigeratorsAutomationConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentControlsystemsStrongpositionAverageWeakpositionNoposition102 ActivityMap-CompetitorOverview.........................AdvantagedNeutral.............................................DisadvantagedSubtitlecomeshere103 ActivityMap-SynergyAnalysis.......................................................................................................................................AdvantagedDisadvantagedNMAAverage..................................................BSubtitlecomeshere104 ActivityMap-SynergySummaryABNewCo+=AdvantagedDisadvantagedNMAverage.............................................Subtitlecomeshere105 ActivityMap-RangesofActivitiesAcrossValueChain..........................................................................................Stage...........................Stage..Stage..Stage..Stage..Stage............Subtitlecomeshere106 ActivityMap-CompetitiveGroupsActivityCompetitiveGroup(samplecompanies)......CompetitiveadvantageActivityActivityActivityActivityActivityCompetitiveGroup(samplecompanies)......ActivityActivityActivityActivityActivityCompetitiveGroup(samplecompanies)......CompetitiveadvantageActivityActivityActivityActivityActivityCompetitiveGroup(samplecompanies)......ActivityActivityActivityActivitySubtitlecomeshere107 PortfolioMatrixCompetitivePosition(ReturnscomparedtoIndustryAverage)MarketAttractiveness(IndustryAverageReturnsaboveCostofCapital)ROCE>CoCROCE