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ChapterFifteenMcGraw-Hill/IrwinCopyright©2013byTheMcGraw-HillCompanies,Inc.Allrightsreserved.
Chapter15Preparedby:StephenH.Penman–ColumbiaUniversityWithcontributionsbyNirYehuda–NorthwesternUniversityMingcherngDeng–UniversityofMinnesotaPeterD.EastonandGregoryA.Sommers–NotreDameandSouthernMethodistUniversitiesLuisPalencia–UniversityofNavarra,IESEBusinessSchool15-2AnchoringontheFinancialStatements:SimpleForecastingandSimpleValuation
WhatYouWillLearnfromthisChapterHowsimpleforecastsyieldsimplebutinsightfulvaluationsHowforecastsaredevelopedfromthecurrentfinancialstatementsHowsalesforecastsarecombinewithfinancialstatementinformationtoprovidesimpleforecastsWhensimpleforecastsandsimplevaluationsworkasreasonableapproximationsHowsimpleforecastingworksasananalysistoolinsensitivityanalysisHowsimplevaluationmodelsworkinreverseengineeringmodetochallengethemarketpriceHowsimplevaluationmodelsenhancescreeninganalysis15-3
TheBigPictureforthisChapterThetenet:AnchorvaluationonwhatyouknowratherthanspeculationThefinancialstatements,appropriatelyformulatedandanalyzed,are“whatweknow”Therefore,anchoravaluationonwhatyouseeinthefinancialstatementsbeforeaddingspeculationThisChapter“SimpleValuation”NextChapter“Fullproformavaluations”+Value=15-4
ASimpleValuationModelWecangettheingredientsfromthefinancialstatements:Date0itemsareinthefinancialstatementsDate1itemscanbeforecastedfromthefinancialstatementsGrowth,g,canbeforecastedfromthefinancialstatements15-5
PPE,Inc.:TheFinancialStatementsRequiredreturnforoperations=10%Requiredreturnfordebt=4%15-6
TheNo-growthForecast15-7
TheNo-growthReOIValuation15-8
TheNo-growthAOIGValuationConstantReOIimpliesAOIG=0ZeroAOIGimpliesanormalenterpriseP/EratioForPPEInc.15-9
No-growthValuation:Nike,Inc.15-10
TheGrowthForecastReOI1=10.431–(0.10×74.4)=2.991=(0.1402–0.10)×74.4=2.991ForPPE,Inc.thecurrentcoreRNOA=9.8/69.9=14.02%15-11
TheForecastedGrowthRateIfRNOA1=RNOA0ForPPE:g=74.4/69.9=1.064415-12
TheGrowthValuation15-13
TheGrowthValuationRestatedForPPEInc.,g=1.0644(6.44%growth)TheNOAmultiplier(EnterpriseP/Bratio)ForPPEInc.,g=1.0644(6.44%growth)EnterpriseP/B=2.1315-14
TheAOIGGrowthValuationForwardEnterpriseP/EG2=Cum-dividendgrowthrate,twoyearsaheadForPPEInc.ForwardEnterpriseP/E=15.2015-15
GrowthValuation:Nike,Inc.15-16
SimpleForecastsandSimpleValuations15-17
Weighted-AverageForecastsofGrowthWeighted-averageforecastofgrowthinReOI:ForecastedgrowthrateforReOI=(0.70×CurrentgrowthrateforReOI)+(0.30×4%)where4%isthehistoricalGDPgrowthrate________________________________________________________________ForNikeInc.,ForecastedNOAgrowthrate=(0.70×4.6%)+(0.30×4.0%)=4.42%ThisimpliesavalueforNikeof$71.54pershare)__________________________________________________________________________________Recognizeanhistoricalfact:GrowthratestrendtowardstheaveragegrowthratefortheeconomyRNOAtendstodeclineovertimeInvestmenttendstoslowdownovertime15-18
SalesGrowthCanReplaceNOAGrowthIfATOisconstant,ForecastgrowthinNOAwithforecastedsalesgrowthrate15-19
ASimpleValuationBasedonCoreRNOAandSalesGrowth:CocaCola15-20
ASimpleValuationBasedonCoreRNOAandSalesGrowth:CocaColaAveragesalesgrowthrate,2002-2007=5.4%15-21
SimpleValuation:ReverseEngineeringtheEnterpriseP/BforNikeInc.Nikeshareprice=$74Sharesoutstanding=484millionMarketpriceofequity=$35,816Netfinancialassets=4,370Enterprisemarketvalue$31,446NOA2010=$5,514CoreRNOA2010=30.1%15-22
EnhancedStockScreeningRatherthanscreenonP/EorP/B,screenasfollows:Unlever:Useenterprisemultiples(andgetridofleverageeffectsontheratios)ReverseengineertotheexpectedreturnortheimpliedgrowthrateScreenonexpectedreturnsorimpliedgrowthrates15-23
SimpleForecastingasanAnalyticalDevice:SensitivityAnalysis“AsIf”QuestionsEffectofchangesinRNOAonforecastsandvaluesEffectofchangesinPMandATOEffectofchangesinsalesgrowthandinNOAEffectofleverageonforecastsofnetincome15-24
TheValuationGrid:Nike,Inc.WhatvaluesareimpliedbydifferentcombinationsofRNOAandgrowthinNOA?AValuationGridforNike,2010:15-25
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